Vision Report

Put Customer Value At The Core Of Your B2B Customer-Obsessed Growth Engine

Weave Customer Lifecycle, Value Dimensions, And Value Networks So Customers Can Realize Value

January 22nd, 2024
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
With contributors:
Dave Frankland , Maxie Schmidt , Amy Bills , Jenna Santos , Kaitlyn Coalson , Drew Zalucky

Summary

Organizations often misunderstand what they need to provide value for customers, as they are primarily focused inward on value to the business vs. value for the customer. To be customer-obsessed, B2B leaders must think differently. This report explains the three elements needed to put customer value at the core of your customer-obsessed growth engine and offers an illustrative example to bring the concept to life.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.