Vision Report

Put Customer Value At The Core Of Your B2B Customer-Obsessed Growth Engine

Weave Customer Lifecycle, Value Dimensions, And Value Networks So Customers Can Realize Value

January 22nd, 2024
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Organizations often misunderstand what they need to provide value for customers, as they are primarily focused inward on value to the business vs. value for the customer. To be customer-obsessed, B2B leaders must think differently. This report explains the three elements needed to put customer value at the core of your customer-obsessed growth engine and offers an illustrative example to bring the concept to life.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.