Vision Report

Put Customer Value At The Core Of Your B2B Customer-Obsessed Growth Engine

Weave Customer Lifecycle, Value Dimensions, And Value Networks So Customers Can Realize Value

 and  six contributors
Jan 22, 2024

Summary

Organizations often misunderstand what they need to provide value for customers, as they are primarily focused inward on value to the business vs. value for the customer. To be customer-obsessed, B2B leaders must think differently. This report explains the three elements needed to put customer value at the core of your customer-obsessed growth engine and offers an illustrative example to bring the concept to life.

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