Best Practice Report

Q&A: The Marketer's Guide To Launching Social Proactive Care

Eight Critical Questions To Consider Before Starting

December 17th, 2015
Erna Alfred Liousas, null
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Mary Pilecki , Wei-ming Egelman , Laura Glazer


Do you know how to get the most out of your customers' social conversations? This report answers common questions about how B2C marketers can get started with proactive social customer care. We explore organizational, technical, and brand considerations to guide you on this journey. The result? Be the brand with stronger customer relationships and greater, more meaningful reach instead of the brand that listens but only reacts — or worse, just does nothing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.