Best Practice Report

Q&A: The Marketer's Guide To Launching Social Proactive Care

Eight Critical Questions To Consider Before Starting

December 17th, 2015
EL
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Mary Pilecki , Wei-ming Egelman , Laura Glazer

Summary

Do you know how to get the most out of your customers' social conversations? This report answers common questions about how B2C marketers can get started with proactive social customer care. We explore organizational, technical, and brand considerations to guide you on this journey. The result? Be the brand with stronger customer relationships and greater, more meaningful reach instead of the brand that listens but only reacts — or worse, just does nothing.

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