Best Practice Report

Q&A: Why Emerging Technologies Require Interaction Design

Answers For CX Pros Who Need To Help Execs Understand IxD's Growing Importance

August 3rd, 2017
JW
Jennifer Wise
With contributors:
David Truog , Gabriella Zoia , Rachel Birrell

Summary

As emerging technologies make customers' interactions with products, services, and brands increasingly digital and complex, companies need CX professionals who know interaction design (IxD) more than ever. But few business executives understand IxD's growing importance. In this report, we answer the key questions about IxD in lay terms that CX pros can use to help their business colleagues understand the imperative and enable CX pros to take action.

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