ReadSoft: Aligning for Go-to-Market Success

January 1st, 2018

Summary

Newly created product marketing teams must lead an organization’s go-to-market strategy and execution, while quickly demonstrating an impact on business performance. Meeting both of these goals requires structure, clear processes and a high level of marketing talent. ReadSoft’s success is a compelling example of how B2B organizations can assess their current go-to-market strategy and execution, then align multiple stakeholders around an improved strategy.

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