Best Practice Report

Recruiting And Retaining Customer Advocates

Lisa Nakano
Jan 01, 2018

Summary

Attracting the right types of customer advocates is a high priority for B2B organizations, as peer recommendations play an increasingly important role in buyers’ purchasing and retention decisions. Forrester’s research indicates that 80% of B2B buying decisions are influenced by direct or indirect customer experience and engagement. This report describes best practices for recruiting and retaining customer advocates and outlines the advantages and disadvantages of common recruitment sources.

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