Recycled Lead Scoring: A Four-Pronged Approach

January 1st, 2018

Summary

Lead scoring schematics designed to qualify new leads at the top of the Demand Waterfall are often ineffective when applied to recycled leads. The distinction between recycling individual contacts and accounts has a significant impact on recycled lead scoring. Scoring recycled leads is most effective when group buying dynamics and external trigger events are observed and accounted for.

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