Social media is skewing consumers’ content consumption preferences to video, and now business leaders are aspiring to leverage these evolving habits to foster higher levels of engagement with enterprise content. Enterprise video platforms (EVPs) offer enhanced video management and curation capabilities — and the promise of unlocking new tiers of enterprise value. This report is the essential guide to advancing your business strategy by understanding how EVPs convert business value, their technology capabilities, and how to conduct a value-based gap analysis before selecting a solution.