Best Practice Report

Reduce Technical Debt By Understanding PIM Capabilities Before RFP

Strategic Technology Selection Guide For Product Information Management

March 23rd, 2023
Chuck Gahun, Principal Analyst
Chuck Gahun Principal Analyst
With contributors:
Linda Ivy-Rosser , George Lawrie , Analise Gutierrez

Summary

As e-commerce storefronts and marketplaces grow, consumers are increasingly scrutinizing and relying on product information to guide purchases. Simultaneously, organizations are looking to grow revenue through increased sales volume and higher margins, requiring leaders to centralize tools and processes that enrich product information to sell more products. This rise in supply and demand is driving the growth of product information management (PIM) solutions in many enterprises. This report is the essential guide to advancing your business strategy by understanding how a PIM converts business value, its technology capabilities, and how to conduct a value-based gap analysis before selection.

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