References To Advocacy: The Continuum Of Customer Evidence

March 25th, 2018

Lisa Nakano

With contributor:

Summary

For B2B organizations, customer reference and customer advocacy programs represent different ways to leverage positive customer relationships to drive growth. However, while these programs are not synonymous, customer reference initiatives are a good starting point for developing an advocacy program. In this report, we explain the difference between customer references and customer advocacy and describe how to develop customer advocates by tapping into customers’ natural drive for professional validation and recognition.

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