Regional Demand Center Implementation: Defining Roles And Scope

As B2B organizations pursue various strategies to achieve their growth objectives, marketing leaders are recognizing the critical role that a regional demand center (RDC) can play in driving consistent, repeatable and scalable demand creation efforts across a region. Whether an RDC is established as a standalone center of excellence or in tandem with a global demand center (GDC), marketing leaders must implement the center carefully to maximize the value and agility it brings to field marketers and the organization as a whole while minimizing wastage and bottlenecks. In this report, we revisit the topic of demand center implementation to examine the considerations associated with defining the roles, responsibilities and scope of services specifically for an RDC.