Best Practice Report

Regional Demand Center Implementation: Defining Roles And Scope

January 1st, 2018
Meta Karagianni, null
Meta Karagianni


As B2B organizations pursue various strategies to achieve their growth objectives, marketing leaders are recognizing the critical role that a regional demand center (RDC) can play in driving consistent, repeatable and scalable demand creation efforts across a region. Whether an RDC is established as a standalone center of excellence or in tandem with a global demand center (GDC), marketing leaders must implement the center carefully to maximize the value and agility it brings to field marketers and the organization as a whole while minimizing wastage and bottlenecks. In this report, we revisit the topic of demand center implementation to examine the considerations associated with defining the roles, responsibilities and scope of services specifically for an RDC.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.