Essentials Report

Research Overview: Design Experiences That Drive Loyalty

March 17th, 2022
Ian Jacobs, VP, Research Director
Ian Jacobs VP, Research Director
With contributors:
AJ Joplin , David Truog , Gina Bhawalkar , Harley Manning , Wesley Patterson , Shayna Neuburg

Summary

In this report, we explore how to design experiences that drive loyalty. This collection of top research will help you create experiences that meet the needs of the people you aim to serve and that fulfill your brand promise. The research covers: 1) myths about design, 2) how to link design to business needs, and 3) how to scale experience design and research.

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