Essentials Report

Research Overview: Marketing Operations Organizational Design

Julian Archer
 and  two contributors
May 20, 2022

Summary

A structured approach to the organizational design process ensures that decisions are made in the context of organizational growth objectives along with the key activities and deliverables that drive effective organizational design. In this report, we compile essential Forrester research, tools, and templates to support marketing operations leaders in assessing and structuring their marketing operations organization.

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