Essentials Report

Research Overview: Marketing Operations Organizational Design

May 20th, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Ella Sullivan

Summary

A structured approach to the organizational design process ensures that decisions are made in the context of organizational growth objectives along with the key activities and deliverables that drive effective organizational design. In this report, we compile essential Forrester research, tools, and templates to support marketing operations leaders in assessing and structuring their marketing operations organization.

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