Open banking is a reality in many countries and on the roadmap in most — whereas open finance is just coming on to the consultation agenda. Both are cornerstones for collaborative, embedded financial services in what will be a decade-long evolution in delivery and distribution. Overlay this with platform business models, such as marketplaces, lifestyle “super apps,” and X-as-a-service delivery, and you have huge business model flux within financial services. This report lays out Forrester’s research into open banking, open finance, and collaborative business models in financial services, signposting reports and frameworks to help strategy executives determine the path to growth for their firm.