Trends Report

Research Overview: Strategic Message Management

A Guide To Getting B2B Messaging Right

February 10th, 2020
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Lori Wizdo, null
Lori Wizdo
With contributors:
Caroline Robertson , Miriam ElKorchi , Kara Hartig

Summary

Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of a strong messaging architecture. That's why strategic message management is a must-have discipline for B2B marketers. This research overview curates Forrester's research on strategic message management.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.