Decision Tool

Responsibility Assignment (RACI) Matrix Tool For The Content Model

January 1st, 2018
Jeff Lash, VP, Sr Research Director
Jeff Lash VP, Sr Research Director

Summary

The Forrester Content Model is a best-in-class framework for managing and optimizing the B2B content ecosystem. Due to cross-functional requirements and dependencies, B2B organizations must clearly define their content-related roles and responsibilities. The Responsibility Assignment (RACI) Matrix Tool ForThe Content Model — which includes recommended assignments — helps organizations adapt the Content Model, gain consensus on roles and responsibilities, and maintain alignment throughout the content lifecycle.

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