Decision Tool

Responsibility Assignment (RACI) Matrix Tool For The Content Model

January 1st, 2018


The Forrester Content Model is a best-in-class framework for managing and optimizing the B2B content ecosystem. Due to cross-functional requirements and dependencies, B2B organizations must clearly define their content-related roles and responsibilities. The Responsibility Assignment (RACI) Matrix Tool ForThe Content Model — which includes recommended assignments — helps organizations adapt the Content Model, gain consensus on roles and responsibilities, and maintain alignment throughout the content lifecycle.

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