Summary
CRM is used as a core front-office technology to help deliver great customer experiences. To help organizations manage complex CRM deployments, the CRM architect role oversees CRM deployments and navigates their evolution. This role requires a strong background in the business value that CRM delivers and core CRM technologies. It also requires strong communication and collaboration skills with different business and IT stakeholders. This report details the skills, background, and responsibilities for the CRM architect role.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.