Role Profile

Role Profile: CRM Architect

September 15th, 2022
With contributors:
Linda Ivy-Rosser , John Bratincevic , Kara Wilson , Analise Gutierrez , Ian McPherson


CRM is used as a core front-office technology to help deliver great customer experiences. To help organizations manage complex CRM deployments, the CRM architect role oversees CRM deployments and navigates their evolution. This role requires a strong background in the business value that CRM delivers and core CRM technologies. It also requires strong communication and collaboration skills with different business and IT stakeholders. This report details the skills, background, and responsibilities for the CRM architect role.

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