Best Practice Report

Route-to-Market Options: Partner Type Definitions

January 1st, 2018

Summary

Suppliers utilize multiple types of channel partners to complete or complement offerings, enhance marketing efforts and extend market reach. When confusion exists on how to select optimal partner types, accurate definitions advance understanding and convey key partnering considerations. Suppliers can achieve differentiation through their choice of partner types, as each type may offer unique coverage, expertise and performance.

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