Rummaging Around The Data Quality Toolbox

January 1st, 2018

Julian Archer

Summary

Good databases are built by identifying and including the right contacts — and systematically removing those that are no longer valid. Unfortunately, most B2B marketing databases have been managed more like a free-for-all than a selective club, meaning there is a significant amount of work to be done to get things in order. In this report, we describe the categories of tools and services available to marketing operations executives looking to improve and maintain data quality.

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