Best Practice Report

Rummaging Around The Data Quality Toolbox

Julian Archer
Jan 01, 2018

Summary

Good databases are built by identifying and including the right contacts — and systematically removing those that are no longer valid. Unfortunately, most B2B marketing databases have been managed more like a free-for-all than a selective club, meaning there is a significant amount of work to be done to get things in order. In this report, we describe the categories of tools and services available to marketing operations executives looking to improve and maintain data quality.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).