Trends Report

SaaS Economics Will Change ISVs' SI And VAR Channels

Channel Managers: Retool Partner Programs To Prevent SaaS Delivery Disaster

October 29th, 2007
MS
Michael Speyer
With contributors:
Eric Brown , Emily Van Metre , Christina Lee

Summary

Software-as-a-service (SaaS) is restructuring software channel managers' relationships with their implementation partners and reseller channels. The revenues that system integrators (SIs) receive from SaaS sales and implementation services are much smaller than those from traditional on-premise solutions of a similar size. The consulting skills required for successful SaaS project delivery are also different, with the emphasis on business change management and not on technical implementation. As SIs and VARs change their sales models and consulting skills sets in order to compete successfully in the SaaS world, traditional software vendors will need to nurture their channel partners as they develop SaaS sales and delivery capabilities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.