Best Practice Report

Sales Crisis Response: Sales Compensation

April 14th, 2020

Summary

An economic crisis usually impacts demand and sales revenue. While changes may be needed, this is not the time to adjust all compensation components. Any changes must be aligned to assisting at-risk employees and right-sizing the plan to updated goals and objectives for the company. This toolkit summarizes guidance on making changes to sales compensation during an economic crisis to account for lost sales and depressed demand.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.