Sales Force Automation: Technology Requirements

January 1st, 2018

Summary

B2B companies preparing to deploy a new sales force automation (SFA) platform should go through five key phases. During the fourth phase, sales operations should audit systems, users, data, security and legal concerns to determine the technology requirements of the SFA platform. The new SFA platform must integrate seamlessly with other systems that provide data relevant to the selling and buying process.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.