Countries must reduce their carbon emissions to zero by 2050 to prevent environmental catastrophe, and sales leaders can play a role in this movement. Sales travel is a large carbon contributor: Instead of accepting pre-COVID-19 norms, sales leaders should encourage people to use collaboration tools like digital sales rooms to replicate an in-person environment. Forrester’s Q4 2022 data shows that 73% of decision-makers saw a positive impact on sustainability from investing in communications and collaboration tools to reduce business travel. This is a snapshot of Forrester’s data on the role of environmental sustainability in enterprise strategy and technology purchases.