Data Snapshot

Sales Leaders: Invest In Digital Sales Rooms To Optimize Business Travel And Advance Sustainability Goals

May 30th, 2023
With contributors:
Alex Schanne , Christian Jibilian

Countries must reduce their carbon emissions to zero by 2050 to prevent environmental catastrophe, and sales leaders can play a role in this movement. Sales travel is a large carbon contributor: Instead of accepting pre-COVID-19 norms, sales leaders should encourage people to use collaboration tools like digital sales rooms to replicate an in-person environment. Forrester’s Q4 2022 data shows that 73% of decision-makers saw a positive impact on sustainability from investing in communications and collaboration tools to reduce business travel. This is a snapshot of Forrester’s data on the role of environmental sustainability in enterprise strategy and technology purchases.

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