Sales Leaders: Invest In Digital Sales Rooms To Optimize Business Travel And Advance Sustainability Goals

Countries must reduce their carbon emissions to zero by 2050 to prevent environmental catastrophe, and sales leaders can play a role in this movement. Sales travel is a large carbon contributor: Instead of accepting pre-COVID-19 norms, sales leaders should encourage people to use collaboration tools like digital sales rooms to replicate an in-person environment. Forrester’s Q4 2022 data shows that 73% of decision-makers saw a positive impact on sustainability from investing in communications and collaboration tools to reduce business travel. This is a snapshot of Forrester’s data on the role of environmental sustainability in enterprise strategy and technology purchases.