Planning Guide Report

Sales Operations: Planning Assumptions 2020

August 1st, 2019


Market leaders do not usually introduce disruptive technologies because they are hyper-focused on protecting current revenue streams. However, today’s B2B sales and revenue operations leaders understand that the pace of disruption is accelerating and its magnitude is increasing. In this report, we describe seven planning assumptions that sales and revenue operations leaders should incorporate into planning for 2020 to ensure they are the stewards of disruption.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.