How To Report

Sales Operations: Project Prioritization Matrix

January 1st, 2018


In recent years, sales operations has evolved from a tactical group narrowly focused on process management, data collection, and reporting into a more strategic, complex, and visible function that is often the first choice to lead new projects and initiatives for improving sales productivity. To fulfill this strategic role, sales operations leaders must prioritize project requests and reject those that do not meet acceptance criteria. In this report, we present a project prioritization matrix that sales operations leaders can use to evaluate and rank potential projects.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.