Best Practice Report

Sales Operations’ Responsibilities In Account-Based Marketing

May 25th, 2018


In account-based marketing (ABM) initiatives, the sales account owner is the key player in the targeted account’s progress. However, this sales rep relies on a support system that includes the sales operations team, which provides critical back-office and analytical support to arm the rep and the ABM team with up-to-date data and insights. In this report, we focus on sales operations’ role at every step of the ABM process.

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