Sales Operations: Supporting Marketing Influence Analysis

January 1st, 2018

Steve Silver

Summary

While it may seem that sales and marketing operations have very different responsibilities, their ability to work together is critical to both. For example, if sales operations fails to facilitate (or even resists) marketing’s efforts to prove its influence on closed deals, it is missing a significant opportunity to drive sales results. In this report, we explain the ways that marketing influence analysis benefits sales, and describe how sales operations can help marketing track and measure it.

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