Best Practice Report

Sales Operations: What Can Be Outsourced, Offshored, Or Automated?

Anne Slough
 and  three contributors
Oct 26, 2022

Summary

External and internal drivers of change (e.g., increased buyer/customer/sales rep expectations, digital transformation) are driving the need for greater efficiencies in the sales operations function. Sales operations leaders can optimize costs and maximize coverage by classifying sales operations accountabilities using US Federal Reserve categories. Strategies for optimizing sales operations coverage include investing in key accountabilities, offshoring or outsourcing, and investing in automation. Using Forrester’s Sales Operations Sunburst Model in conjunction with the Fed’s labor framework can guide sales operations professionals toward long-term growth and development.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).