Case Study

SAP Concur: Responsible Messaging Drives The Right Content In Tumultuous Business Conditions

April 22nd, 2021


Faced with the business impact of COVID-19, SAP Concur’s integrated marketing team needed to quickly develop and communicate the right messaging. Using an existing audience-centric campaign playbook approach enabled the company to develop and iterate effective messaging and content. Extensive use of the messaging elevated the team as a messaging and content center of excellence within SAP.

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