Nurture Experience Research To Improve CX And Marketing

Coordinate Experience Research And Customer Research For Greater Insight And Impact
November 18th, 2021
With Contributors:
Jim Nail
Kelly Price
Lexie Lawhon
and Christine Turley


This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have established a solid practice, so their companies already follow an effective and documented process for how to do

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.