Report

Nurture Experience Research To Improve CX And Marketing

Coordinate Experience Research And Customer Research For Greater Insight And Impact
November 18th, 2021
With Contributors:
Jim Nail
Kelly Price
Lexie Lawhon
and Christine Turley

Summary

This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have established a solid practice, so their companies already follow an effective and documented process for how to do

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