Trends Report

Sector Spotlight: Grocery

How Consumers Shop For Groceries Online

March 14th, 2018
AC
Ananda Chakravarty
With contributors:
Fiona Swerdlow , Sam Wolken , Meredith McCreight

Summary

Digital grocery has been a fuzzy space for retail grocers. Grocers are asking, "Are consumers adopting online grocery shopping? Which consumers are shopping for groceries online? What role does it play in their overall grocery spend?" This Sector Spotlight covers who is buying groceries online, where they're shopping, what they're buying, and why they're buying it.

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