An effective digital identity and access management (IAM) strategy protects your organization and customers from cybercriminals and improves user experiences and operational efficiencies. New business models have extended the identity boundaries of today’s digital businesses across a variety of populations (employees, partners, customers, and machines), apps, and deployment models. Security leaders must develop their team’s competencies at all stages of the IAM lifecycle, help assure the integrity of user attributes and data, and incorporate empathy in the design of IAM experiences for employees, partners, and customers. This report introduces Forrester’s IAM Lifecycle Model for optimizing your IAM strategy.