Best Practice Report

Selecting Channel Marketing And Management Technology

An Eight-Step Process For Purchasing A CMM Platform

January 1st, 2018
Dara Schulenberg, null
Dara Schulenberg


To gain greater leverage from partners and generate more leads, B2B organizations are shifting to a partner-driven demand creation strategy. They often support this effort by purchasing a channel marketing and management (CMM) automation solution. The right CMM solution delivers benefits to both the supplier and its partners, while the wrong choice can damage current partnerships, hinder the execution of marketing activities, and ultimately hurt the bottom line. In this Forrester report, we present an eight-step process for selecting the right CMM platform to meet a supplier’s current and future needs.

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