Best Practice Report

Selecting Professional Integration Services For Revenue Technology Initiatives

January 18th, 2023
Fernando Pena, null
Fernando Pena
With contributors:
Cristina De Martini , Andrew Pelletier , Tyler Orleans , Ellen Lind


Revenue operations teams tend to heavily emphasize the selection of the individual technologies and services that make up a marketing or sales technology stack. However, ensuring those systems can effectively communicate and exchange data across different capabilities is equally important. A digital experience service provider can help teams manage systems integration through integration services capabilities. In this report, we discuss how organizations can determine their need for external integration services and choose the right partner if these services are necessary.

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