Summary
Revenue operations teams tend to heavily emphasize the selection of the individual technologies and services that make up a marketing or sales technology stack. However, ensuring those systems can effectively communicate and exchange data across different capabilities is equally important. A digital experience service provider can help teams manage systems integration through integration services capabilities. In this report, we discuss how organizations can determine their need for external integration services and choose the right partner if these services are necessary.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).