Data Snapshot

Seller Insight Study: Sales Professionals' Perspectives On Having Successful Meetings

May 22nd, 2012
Scott Santucci
Brian Lambert


Understanding why executives will take a meeting is important for sales enablement professionals to properly equip their sales teams to be more effective in pipeline development activities. Forrester surveyed 180 technology sales representatives who sell to senior-level buyers to find what they need to do this successfully.

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