Data Snapshot

Senior-Level Managers Assert They Have Higher Data Literacy Levels

August 5th, 2024
Kim Herrington, Senior Analyst
Kim Herrington Senior Analyst
With contributors:
Aaron Katz , Fayzan Sabri , Jen Barton

How do people rank their own data literacy? Forrester’s 2023 data shows that self-assessment of data literacy varies by manager level, with 75% of executive management saying they have advanced or expert data literacy vs. only 53% of individual contributors. The problem arises when senior leaders and department or business unit directors overestimate their data literacy, potentially leading to decision-making based on incomplete or inaccurate understanding of data. Conversely, workgroup or team leads or individuals rating their own literacy levels lower may indicate a more accurate assessment of their skills and recognition of areas for improvement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.