Case Study

Service-Level Agreements Support a Growing Sales and Marketing Organization

January 1st, 2018


As companies grow, methods of lead prioritization and followup developed by a smaller team often cannot scale to accommodate the expanded organization and the volume of demand being created. Many organizations find that a lack of defined service-level agreements (SLAs) between marketing and sales creates inconsistent lead qualification levels and misaligned perceptions of lead quality. A workshop led by a strong moderator is the ideal setting for a cross-functional team to define and agree on SLAs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.