Best Practice Report

Service-Level Agreements: The Role of Sales Operations

January 1st, 2018


Receiving and creating high-quality leads is critical for B2B sales organizations to maximize results from the demand waterfall. Sales operations and marketing operations must collaborate in the definition and execution of service-level agreements (SLAs) to assure a consistent flow of leads. To win the support of SLAs from sales leaders, operations must demonstrate how they help drive sales results.

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