Summary
SessionM sought to design a high-performing sales organization aligned to the way its buyers wanted to buy. Improved cross-functional alignment helped the sales organization reach ideal buyer personas with an optimal mix of sales assets. By tightly aligning with sales, SessionM’s lead generation team was able to elevate its monthly pipeline contribution. In this Case Study, we describe how SessionM redefined its go-to-market strategy and sales process to accelerate its growth.
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