Best Practice Report

Seven Ways To Improve Survey Response Rates

January 1st, 2018

Summary

When B2B organizations succeed in getting their customers to provide their feedback and opinions, they often receive crucial insights that significantly impact the direction of the business. Surveys are a valuable way to translate the needs and opinions of customers, partners, and employees into accurate, measurable data. In this report, we outline strategies that customer experience (CX) professionals can use to achieve and maintain healthy response rates for online and email surveys.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.