Best Practice Report

Seven Ways To Improve Survey Response Rates

Lisa Nakano
Jan 01, 2018

Summary

When B2B organizations succeed in getting their customers to provide their feedback and opinions, they often receive crucial insights that significantly impact the direction of the business. Surveys are a valuable way to translate the needs and opinions of customers, partners, and employees into accurate, measurable data. In this report, we outline strategies that customer experience (CX) professionals can use to achieve and maintain healthy response rates for online and email surveys.

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