Trends Report

Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

August 4th, 2016
Nick Barber, null
Nick Barber
With contributors:
Fiona Swerdlow , Stephen Powers , Sucharita Kodali , Adam Silverman , Jim Nail , Jaclyn Galan , Peter Harrison


Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key component because it generates results and is easier to produce and track than ever before. This report analyzes how eBusiness leaders should tap short-form video to educate customers about products and generate sales. It also addresses how to optimize your workflow and which metrics to focus on to implement and optimize a successful video content program.

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