Case Study

Siemens Energy Formulates A Strategy For Marketing

August 12th, 2021


The Forrester Marketing Strategy Compass is a step-by-step guide to formulating a best-in-class marketing strategy that is aligned to business goals and can be cascaded throughout the marketing function. It provides a logical sequence of decisions that bring relevant insight and feedback to bear at the right moment. In this case study, we explain how Siemens Energy AG used the Marketing Strategy Compass to formulate a clear, actionable, aligned strategy that connects the business goals through the marketing organization and aligns with product and sales.

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