Best Practice Tool

Six Common Mistakes In Indian Payment Apps And How To Fix Them

Best Practices In Mobile Payment App Functionality From Providers In India

January 3rd, 2020
Arnav Gupta, null
Arnav Gupta
With contributors:
Ashutosh Sharma , Amit Bhatia , Sukriti Dangi , Bill Nagel


The recent Forrester Industry Wave™ evaluation of payment apps in India assessed the functionality and user experience (UX) of eight Indian payment app providers. Our evaluation uncovered a number of functionality mistakes that payment providers make with their apps. This report describes lessons that digital banking leaders can learn from examples of the best payment apps in India to avoid these errors in their own apps.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.