Sizing The US CIO's Business Technology Agenda

In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM), enterprise marketing applications, and commerce platforms, as well as product innovation, distribution, and talent management applications for creating and delivering the products and services. The BT agenda also includes middleware for security, app development, integration, and database management that directly supports these applications, as well as mobile devices, kiosks, and similar hardware, plus proportionate shares of tech consulting and systems integration services and tech outsourcing tied to BT software. All told, we estimate that by 2017, the BT agenda will rise to 31% of all purchases of technology goods and services by US governments and businesses. More importantly, BT agenda technologies will consume over half of new project purchases by 2015, with overall BT spending rising by 10% or more per year. The remaining information technologies will still be important as the foundation for the BT agenda, but they will grow slowly.