Social Computing Goes Mobile

What happens when you combine Web-based social technologies like Facebook and Flickr offering mobile capabilities with the pervasive use of cell phones by young consumers? A surge in mobile Social Computing. Our research uncovered five different types of mobile social technologies: mobile social networking, media sharing environments, microblogging, social mapping services, and mobile tagging. To decide whether firms should get in on the action, Forrester developed a mobile Social Computing readiness self-test that examines two key questions: Are your users ready? Is your brand/product strategy appropriate? Companies that are considering mobile Social Computing deployments should first take the self-test and fully understand their value proposition.