Summary
Social media is an essential component of the account-based marketing toolkit and should be deployed at the account-to-account and person-to-person levels. Social media provides insight into contacts at target accounts and supports relationships and lead nurturing efforts. Marketing should help sales engage target accounts and contacts in meaningful conversations in order to create additional opportunities.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).