Case Study

Software Integrity Group: Creating Sales/Marketing Interlock and Efficiency Through a Single Content Platform

September 10th, 2018


Misalignment on content often exists between B2B sales and marketing teams, especially in organizations undergoing transformation or making acquisitions. Software Integrity Group (SIG), a division of Synopsys, established a unified content library to address content alignment and findability problems. Having consistent processes, the right content marketing technology and a single source of content truth led to significantly better interlock between SIG’s sales and marketing teams.

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