Summary
A maturing software market with finite resources drives intense competition to design solutions for an increasing number of ever-narrowing market segments, industry verticals, and process categories. Partner ecosystems are essential for enterprise software vendors to extend a vendor's product portfolio, fill white space in solution road maps, and augment and expand the execution team. These ecosystems increasingly specialize and rely on the intellectual property (IP) Innovation Networks of partners, suppliers, Financiers, Inventors, Transformers, and Brokers. As software vendors and system integrators expand into new markets, they will form solutions-centric ecosystems to enable exclusive, complementary, and "co-opetive" relationships. Technology strategy professionals must determine how to thrive in this era of solutions-centric ecosystems.
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