Sorting Out Product Management And Technical Product Management

Some B2B organizations have only product manager roles within the product management ecosystem, while others also have technical product manager roles. When both roles exist in an organization, there may be confusion about which role owns a specific responsibility; this can result in communication gaps and a lack of coordination between the roles. In this report, we detail ownership of responsibilities within the Forrester Product Management Range Of Responsibilities Model, highlighting key areas where product managers and technical product managers should work together to drive successful results.