Sourcing Questions For Global Contact And Account Data

January 1st, 2018

Julian Archer

Summary

No matter where in the world marketers look for data, the challenges are similar: quality, coverage and trust. Companies must be smart consumers of third-party data, paying special attention to the source of contact opt-ins where legally required. The more specific the requirements for contact or account information, the more likely that third-party databases will fill only part of the need.

Data providers are the purveyors of “hope in a contact list,” with every vendor promising the right names at the right accounts to drive new business. In this report, we explain how companies sourcing data globally must work with vendors and the questions companies need to ask before purchasing data.

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