Trends Report

Spatial Data Provides The Context For Better Customer Experience

February 2nd, 2016
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
James McCormick, null
James McCormick
With contributors:
Mary Pilecki , Holger Kisker, Ph.D. , Kevin Driscoll , Rachel Birrell

Summary

Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior customer experience. Application development and delivery (AD&D) professionals must support their customer insights (CI) colleagues with the right business technologies to ingest, analyze, and operationalize spatial data across the entire customer life cycle; this report provides examples and best practices to help them do so.

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